eCommerce Website

 

Electronic commerce, or eCommerce, is a type of indrustry where buying and selling of products or services is conducted over electronic systems.

In order to have a successful eCommerce site, there are simple things to look for:

 

  • Set clear goals on every page. Each page of your website should have a clear purpose. For example, your homepage’s goal is to entice users to click through to your categories, or better yet, straight through to a product. On a product page, your objective is to provide the user with all the information necessary to convince them to make a purchase and make it very simple and easy to add an item to the shopping cart. Your shopping cart page’s purpose is to initiate the first step of the checkout process by clicking on “Checkout”. You get the idea. Keep this in mind when planning out the various types of pages on your ecommerce website.
  • Get users to come back. Look for ways to get users to regularly come back.  Look for opportunities to bring users back to your website wherever possible. Ideally, the more a visitor visits your website, the more likely they are to make a purchase.

    Create easy points of contact. Break down the wall between you and your customers to a minimum. Find ways to make it very simple and enticing for customers to contact you, thus putting you directly in touch with them. A few such example may be the ability to inquire about a product, to leave reviews, or to upload a photo of themselves using the product.

    Clearly display contact information Display your contact information visibly for your customers. This way they know how to contact you if they have a question. Don't frustrate them by having them scour your entire site to find your contact information or it could lose you a sale.

    Simplify the checkout Create a checkout process that makes it effortless for your visitors to get their products. For example, don’t ask for unnecessary information from the customers. It has been proven that the more fields there are in a Web form, the fewer people fill it out. Also, the pages in your checkout process should be clearly labeled and free of clutter. For example, visitors should be able to easily distinguish between a shipping form and a credit card form.

    Beware of your pricing. Make sure it is not higher than your competitor’s for the same product(s).

    Beware of your shipping costs. If your shipping rates are not customized to specific products weights and distances, your website may be charging too much for shipping and thus costing you business.

    Be up 100% of the time. Make sure that your hosting plan is solid and that it can grow as you grow. This is one place you do not want to be skimpy. 

     

  • Make sure your site is easy to navigate and free of unnecessary clutter. Overwhelming customers with too much information in a small amount of space could drive away business.
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