Mobile Device Websites
Mobile internet is growing very quickly. While it has made vast improvements, it still has its' downfalls. Not everything shown on a PC site can fit onto a mobile web page. Space is very limited and every pixel counts. Reduce the amount of content and only include the most important content or feature. Mobile websites should be extremely focused, making it easier to read and quickly load. Single column layouts work best so that it fits the screen and is easier for people to read by scrolling downwards. Also minimize text entry on mobile websites. Users make far more errors on mobile keyboards than when they are using a full size keyboard.
When designing your mobile website, keep in mind the differences between a smartphone and a regular cellphone. Smartphones account for the majority of mobile Internet usage in many countries. So, it's important that your mobile site should be optimized for smartphones. These typically have large touchscreens screens but may have a more traditional trackball, joystick or directional keys. Therefore, it's important to that your design is easy for both touchscreen and non-touchscreen users.
The most common difficulty with viewing standard web pages on a smartphone is in selecting, particularly tapping, small text links accurately. Fingers tend to be too thick to hit a small link accurately, and if there are 2 or more links close together then it's easy to accidentally tap the wrong one.
Links should be avoided for any important calls to action. Instead, design calls to action that take up more screen space and which can be tapped easily. For example, use thick rows than span the width of the screen or square boxes can both of which can be tapped easily.
Many mobile phones have an advantage over PCs - they come with lots of inbuilt functionality that most PCs don't have. You can make it easier for users to perform certain tasks by utilising a mobile's inbuilt functionality and thereby remove the need for manual steps.
All phones can, of course, make phone calls by default (PCs require additional software most users won't have purchased credit to make calls from their PC to physical phone). Allow users to automatically ring a number when they tap or click a phone number. This is useful for 'Contact us' or 'Store finder' pages.
See an address on a map
Similarly, it's possible to give the user the option to select an address and automatically open the mobile phone's map application.
Find the nearest...
Users are often away from their home when they use the Internet on their mobiles. Since many mobile phones come with inbuilt location-detection capability (e.g. GPS) you can ask a user to share their current location. High street retailers, for example, can make it easy for customers to detect their nearest stores on a map. Social networking mobile sites can make it easy for users to find people, places or events near them.
Every website is unique, and we would love to help you get your mobile website up and running!